Emoji Movie Fails to Beat Dunkirk as No. 1 in Box Office

Variety.com: An unlikely battle emerged at the box office this weekend between “The Emoji Movie” and “Dunkirk.” As of Saturday morning the animated feature and war epic seemed to be in a dead heat. But by Sunday morning, most of the dust had settled, and it appears “Dunkirk” will once again be the weekend’s first place film.

Christopher Nolan’s latest from Warner Bros. over-performed last weekend when it opened to over $50 million, showing that the director, combined with positive critical reception, still has a strong draw — even for a movie lacking movie star power, and at risk of being written off as yet another World War II movie. This time around it looks to take in $28.1 million from 3,748 locations, for a strong hold.

It’s the first time that a movie has been first place two weekends in a row since the same studio’s “Wonder Woman” in early June. Patty Jenkins’ movie has had a phenomenal run since, and is currently closing in on $400 million domestic (right now it’s at $395.4 million).

That means Sony’s “Emoji Movie” is in second for the weekend with $25.7 million from 4,075 locations. The animated adventure took a lot of heat from critics — reaction ranged from meh to horrible, earning its current Rotten Tomatoes score of 8%. Its B CinemaScore is also quite low for an animated movie, meaning audiences aren’t particularly enjoying the movie either.

T.J. Miller plays the central character, a “Meh” emoji who has “no filter,” meaning his expression can change. The same cannot be said for the rest of the cast, which includes James Corden, Anna Faris, Maya Rudolph, Christina Aguilera, and Sofia Vergara. Oh yeah, and Sir Patrick Stewart plays “Poop.”

“We’re thrilled,” said Sony’s marketing chief Josh Greenstein. “The audience has spoken and made the ‘Emoji Movie’ a family event.”